YouTube will no longer allow alcohol, prescription drugs, and political and also election ads on its masthead ad unit, starting from Monday.
YouTube has announced a new set of restrictions on its Masthead Ads in order to reduce exposure and association with certain types of content within the app.
Axios reported that YouTube would stop accepting Masthead ads from various specific articles, alcohol, prescription drugs, and political and election ads. Ads relating to alcohol sales, gambling, such as sports betting, casino games, and prescription drugs, will also be banned, and while endorsing a candidate are prohibited, ads that have been “political in nature, like issue ads, will be reviewed on a case-by-case basis.”
You can see that the Trump campaign provided a significant exposure advantage in the app, while it could also join YouTube from a visual standpoint with the campaign. As a result, YouTube full-time bookings for Masthead Ads stopped explicitly to provide more comprehensive access to the option than a dominant player. YouTube also stopped running political ads during a period in the US to prevent unrest amid questions surrounding the outcome.
A spokesperson of Google, Which owns YouTube, said to an insider, “We regularly review our advertising requirements to ensure they balance the needs of both advertisers and users.”
This ban will go into effect on Monday.
In 2019, YouTube said it would stop allowing brands to run ads for a full day. Instead of it started to charge a targeted per impression rate to reach a broader range of advertisers and to distribute visibility to brands, according to Google, more evenly.