Digital Marketing Training in Warangal

Course Content

Introduction to Digital Marketing
Traditional Marketing Vs Digital Marketing
Emergence of Digital Marketing
Impact of Digital Technologies, Social Media & Analytics in Marketing
Importance of Digital Marketing in lead generation
Inbound Marketing
B2C Marketing
B2B Marketing

Website Planning & Content Strategy
Introduction to Websites
Domain registration
Website Hosting Basics
Types of Websites
One Page Website
Static Website
Dynamic Website
Portals
Open Source Content Management System
WordPress
Blogger
Plug-in & Widget Customization
Content Planning & Structure
Content Strategy in Websites
Importance of Blog in Content marketing
Importance of Case Studies

Search Engine Optimization
Introduction to Search Engines
Principle of Search Engine
On page Optimization
Robots.txt
Meta Tags
Image Tags
Internal Linking & HTML Sitemaps
XML Sitemaps
Off Page Optimization
Directory & Articles Submissions
Link Building Strategies
Article & Social bookmarking
Google Business Maps
Keyword Research
Google Sandbox
Google Algorithm
Panda, Penguin, Hummingbird & Mobilegeddon
Rich Snippets
Google Page Rank
Alexa Rank
Moz Rank
Black Hat SEO
Grey Hat SEO
White Hat SEO
Google Webmaster Tools / Google Search Console
Search Console Reports

Social Media Marketing
Introduction to Social Media
History of Social Media
Content Strategy in Social Media
Social Media Content Calendar
Facebook Marketing
Twitter Marketing
LinkedIn Marketing
Instagram
Pinterest
Slideshare
Facebook Paid Campaigns
Facebook Pixel
Facebook Remarketing
Twitter Paid Campaigns
Twitter Remarketing

Digital Analytics
Introduction to Analytics
Search Analytics
Social Analytics
Web analytics
Google Analytics
Stat Counter

Email Marketing
Introduction to Email Marketing
Mailchimp
Creation of Email Lists
Creation of Email Templates
Email Blasting
Email Marketing Analytics & Reports

Pay Per Click
Introduction to Pay Per Click
Google Adwords
Keyword Planner
Search Network Campaign
Customization of MCPC, Daily Budget & Ad Scheduler
Ad Extensions & Customization
Display Network Campaign
Interests
Topics
Placements
Targeting Demography
Video campaigns
Creation of Audience lists
Remarketing