Digital Analytics For Political Campaigns & Election Management in India

Big Data & Political Intelligence

big data analytics for political-election campaigns in india

India is one of the leading densely internet populated countries with 500 million users.  New kind of digital tribes has emerged in India with the usage of smartphones, Social Media Networking, high-speed internet, high data usage through video content consumption via OTT platforms like Netflix, Amazon Prime & HotStar.

In Blogs and Social Media Networking sites, people are expressing their ideas, views, and political interests through content engagement, subscribing to Facebook Pages, or Instagram, Following Twitter profile or Youtube.  Social Media Networks use AI and Algorithms in order to personalize the content for the users based on their browsing history, likes, and patterns of content consumption.

Political Parties or politicians can understand these patterns of content consumption and responsiveness. There are three kinds of analytics by which we can understand how it impacts Political Campaign Management.

Descriptive Analytics: We can analyze various metrics and dimensions of the visitor like bounce rate, exit rate, location, age, gender, device, browser, and content engagement rates.

Predictive Analytics: We can predict how the users are likely to support a political personality or politician. Based on the big data analytics, we can predict the likely outcome.

Prescriptive Analytics: We can derive solutions by going through data and analytics. Politicians or Political Parties can alter or re-engineer the content strategy based on analyzing the insights consistently.

 

Popular Analytics Tools 

1. Google Analytics

2. Google Search Analytics

3. Facebook Insights

4. Twitter Analytics

5. Youtube Analytics

6. Google Ad Campaign Reports

7. Piwik or Matomo

8. Alexa Analytics

9. Uber Suggest

10. Sprout Social

11. Hoot Suite

12. Konnect Insights

13. SalesForce Radian 6

14. Google Alerts

15. Google Trends

16. Google Keyword Planner

 

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