Running political ads on Facebook in India requires going through a specific authorization process to ensure transparency and compliance with Facebook’s policies. Here’s a detailed step-by-step guide to getting authorized:
Step 1: Confirm Your Identity
- Access the Identity Confirmation Page:
- Go to Facebook’s Identity Confirmation page.
- Submit Proof of Identity:
- Choose Your ID Type: Select the type of government-issued ID you will upload (e.g., passport, driver’s license, voter ID card).
- Upload the ID: Take a clear photo or scan of your ID. Make sure the name on the ID matches the name on your Facebook profile.
- Submit the ID: Follow the prompts to upload and submit your ID for verification.
- Enable Two-Factor Authentication:
- Go to Security Settings: Navigate to your Facebook account’s security settings.
- Set Up Two-Factor Authentication: Choose a method (e.g., SMS, authentication app) and follow the steps to enable it. This adds an extra layer of security to your account.
Step 2: Create a Disclaimer for Your Ads
- Access the Ad Disclaimers Section:
- Go to your Facebook ad account settings and find the “Ad Disclaimers” section.
- Create a Disclaimer:
- Add Information: Enter details about the organization or individual responsible for the ad. This includes the name and contact information that will appear in the disclaimer.
- Select the Type of Ads: Indicate that you will be running political ads or issue-based ads.
- Verify the Disclaimer:
- Submit Additional Documentation: Facebook may ask for more documents to verify your disclaimer. This could include business registration documents or proof of address.
- Wait for Approval: Facebook will review the disclaimer and the submitted documents. This process can take a few days. You will receive a notification once it is approved.
Step 3: Authorize Your Ad Account
- Link Ad Account to Disclaimer:
- Once your disclaimer is approved, link it to your ad account. This connects your political ads to the verified disclaimer.
- Submit the Authorization Request:
- Review Facebook’s Policies: Ensure you understand and comply with Facebook’s policies on political advertising.
- Submit Request: Send your authorization request through your ad account. Facebook will review your request and might ask for additional information if needed.
- Approval Process: This review process can take several days. Once approved, you will be notified, and your ad account will be authorized to run political ads.
Step 4: Start Running Ads
- Create Your Ads:
- Use Ads Manager: Go to Facebook Ads Manager to create your political ads. Ensure you select the appropriate category indicating that your ads are related to politics or issues of national importance.
- Add the Disclaimer: Make sure each ad has the approved disclaimer linked to it.
- Comply with Facebook Policies:
- Transparency Requirements: All political ads must be transparent. Include information about who paid for the ad and ensure the disclaimer is visible.
- Content Guidelines: Adhere to Facebook’s content guidelines to avoid any issues with ad approval.
- Monitor Your Ads:
- Track Performance: Use Ads Manager to track the performance of your ads.
- Ensure Compliance: Regularly review your ads to ensure they continue to comply with Facebook’s policies.
Additional Tips
- Stay Updated: Facebook’s policies and processes can change. Regularly check for updates to ensure you remain compliant.
- Accurate Information: Ensure all information provided during the authorization process is accurate and up-to-date.
- Prepare Documentation: Have all necessary documents ready, including proof of identity and any additional documents required for the disclaimer verification.
By following these detailed steps, you can successfully get authorized to run political ads on Facebook in India, ensuring compliance with the platform’s policies and promoting transparency in political advertising.
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Kalyan Chandra
Kalyan chandra is a political strategist, media and communication consultant with the expertise in public relations, marketing, political research, election campaign management, psephology and digital analytics. He focuses on strategic political consulting, offering services that include competitive research, public opinion collection, and digital media management. Kalyan has significantly contributed to successful campaigns across India with his meticulous approach and deep understanding of the political landscape.
