Marketo Training & Certification in Bangalore
Section 1: Marketing Automation Fundamentals
- Define marketing automation
- Explain how marketing automation impacts the sales funnel
- Identify key components of marketing automation in Marketo (e.g., engagement engine, database, targeting your audience, creating marketing programs)
- Define buyer personas and how they enhance the effectiveness of marketing automation
- Given a scenario, explain the benefits of creating a content marketing strategy that uses early, mid, and late-stage content
- Describe the benefits of lead scoring
Section 2: Audience Targeting and Data Management
- Explain how to gain insights into your audience and effectively target them
- Given a scenario, explain how to target your audience using appropriate filtering techniques
- Identify strategies that can be used to generate new leads
- Explain how data is added to the Marketo database
- Given a scenario, demonstrate the ability to align content that is relatable to your audience’s stage
- Explain the definition of a marketable lead
- Given a scenario, demonstrate how to market to your audience based on their lifecycle stage
Section 3: Email Marketing Fundamentals
- Given a scenario, demonstrate the ability to perform a scheduled email send
- Demonstrate the ability to create a gated-content email program
- Given a scenario, demonstrate the ability to create a triggered email based on a person’s web activity
- Identify best practices for optimizing email deliverability
- Demonstrate the ability to use operational and non-operational emails in the appropriate scenarios
- Given a scenario, describe the options for using A/B testing to optimize your emails
- Given a scenario, explain options for personalizing emails
- Demonstrate ability to track and analyze email deliverability metrics
Section 4: Landing Pages
- Define the types of landing pages available in Marketo and how they can be used
- Identify best practices for creating engaging landing pages
- Demonstrate ability to use the tools in the landing page editors
- Given a scenario, explain options for personalizing landing pages
- Identify methods for analyzing landing page performance
- Given a scenario, describe how to use metadata to enhance search engine optimization
Section 5: Form Basics
- Define forms and how they are used in online marketing
- Identify best practices for using forms to capture lead data
- Demonstrate the ability to build a simple form
- Based on best practices, determine when to use local vs. global forms
Section 6: Analytics and Reporting
- Describe the basic reports available in Marketo and what they measure
- Explain how to set up marketing programs to measure desired outcome(s)
Section 7: Events and Webinars
- Demonstrate the ability to update My Tokens in Marketo
- Given a scenario, demonstrate your knowledge of when to use the event program type
- Understand channels and statuses available for event programs
- Demonstrate the ability to connect a Marketo event program to a LaunchPoint partner event (webinar provider)
Please contact our team for more information.
[contact-form-7 id=”776″ title=”M Lead Generation Mail_copy_copy”]
