Social Media Networking becomes part and parcel of the life of urban Indian citizens. Tens of millions of people are active on Facebook, Twitter, Youtube, Instagram, Linkedin, Pinterest, and Quora in India. People’s average time spent on virtual media is higher than the mainstream media. So, brands unveil blended marketing (including offline & online) instead of depending upon traditional media alone.
Role Of Social Media in Political Campaigns & Elections in India
Since 2014, political parties opened their digital windows and started concentrating on Facebook, Twitter & Youtube. New kind of political digital tribes has been originated by safeguarding the idea of different political paths like rightist, conservative, leftist, atheist & cultural patronage. These tribes adhere to different political parties and support them depending upon the roots of political thought and ideas.
Social Media is turned into an effective platform for systematic and planned political propaganda with an array of promoting sequential strategic messages among selected and targeted audiences.
Social Media Impact in Indian Election Campaign Management – 3 Dimensions |
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| Social Media Content Optimization | Social Media Paid Campaigns | Social Media Analytics & Political Intelligence |
| Organic
Improving Followers & Engagements through the strategic content It is for a long term strategy Results are not instant Takes time for consolidating the presence among potential audiences. |
Paid
Micro Targeting/Niche Targeting using filters like Age, Gender, Location, Interest & Other customized combinations. Ex: Targeting a person who has belief in particular religion + specific political ideology
Results are instant
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Free & Paid tools
Provides intelligent insights like age, gender, location, and other information related to the followers. Advanced social media analytics tools like Radian 6, Hootsuite, and Sprout Social provide services like sentimental analysis. The sentimental analysis gives the frequency of values like positive or negative or neutral analyzing huge amounts of information on Facebook, Twitter & Instagram.
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We have a deep understanding of the effective utilization of social media for Political Strategy & Election Campaign Management India.
Social Media Services For Election Management
- Facebook Campaigns
- Twitter Campaigns
- Youtube Campaigns
- Instagram Campaigns
- Social Media Analytics
- Social Media Intelligence
- Sentimental Analysis
- Social Media Audits For Political Party/candidates Pages
- Drafting Social Media Content Strategy
- Online Reputation Management in Social Media
- Manifesto Awareness Campaigns in Social Media
- Party Symbol Awareness Campaigns in Social Media
- Micro Targeting Campaigns in Facebook & Twitter
- Streaming Video Ads on Facebook & Twitter
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