If you want to grow your website, you need to track what’s happening on it. Web analytics tools show you who visits your website, what they do, how long they stay, and which pages they like the most. This helps you make better decisions.
In this blog post, we’ll look at 20 free web analytics tools that are:
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Cloud-based (no need to install or host)
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Not open-source
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Easy to use for beginners and small teams
These tools help with tracking visitors, session replays, heatmaps, funnels, and more.
Why Choose Cloud-Based Analytics Tools?
Cloud-based tools are hosted online. You just add a tracking code to your website and log in to their dashboard to see your reports.
Benefits:
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No need to set up or manage servers
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Regular updates and new features
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Clean dashboards and user-friendly interfaces
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Great for websites, blogs, eCommerce stores, and SaaS products
📊 Top 20 Free Web Analytics Tools – Quick Comparison
| # | Tool Name | Key Features | Free Tier Limits |
|---|---|---|---|
| 1 | Google Analytics 4 | Real-time, events, audience tracking | Free, with limits at very high scale |
| 2 | Microsoft Clarity | Heatmaps, click tracking, session replays | 100% free, no limits |
| 3 | Clicky | Real-time stats, goals, uptime | Free for 3,000 daily pageviews |
| 4 | Statcounter | Visitor activity, traffic sources | Free for 500 log entries |
| 5 | Matomo Cloud | Privacy-focused, heatmaps, GDPR-ready | Free trial (Cloud version) |
| 6 | Simple Analytics | Cookie-free, privacy-first | Free for open-source, paid for others |
| 7 | Plausible (Cloud) | GDPR-compliant, clean UI | Free for open-source, 30-day trial |
| 8 | Woopra | Customer journeys, user analytics | Free for up to 500,000 actions/month |
| 9 | Fathom Analytics | Privacy-based, no cookies, easy UI | 30-day free trial |
| 10 | Yandex Metrica | Heatmaps, form analytics, session recordings | 100% free |
| 11 | GoSquared | Real-time analytics, user profiles | Free for up to 100 users |
| 12 | PostHog Cloud | Product analytics, events, feature flags | Free up to 1M events/month |
| 13 | Smartlook | Session replays, funnels, event tracking | Free up to 3,000 sessions/month |
| 14 | Hotjar | Heatmaps, session recordings, surveys | Free for up to 35 daily sessions |
| 15 | Heap | Auto-captures events, retroactive reports | Free up to 10K monthly sessions |
| 16 | Countly Cloud | Mobile and web analytics, user flows | Free for 10,000 monthly events |
| 17 | Mixpanel | Funnels, cohorts, product metrics | Free for up to 20M events/month |
| 18 | Inspectlet | Heatmaps, form analytics, session recordings | Free up to 2,500 sessions/month |
| 19 | Leadfeeder (Dealfront) | B2B lead tracking, company identification | Free with limited features |
| 20 | LogRocket | UX replay, performance tracking, error logging | Free for 1,000 sessions/month |
📝 Detailed List of Top Free Analytics Tools
1. Google Analytics 4
This is the most popular web analytics tool. It tracks users, events, conversions, and more.
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Works with Google Ads
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Tracks websites and mobile apps
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Best for blogs, eCommerce, and businesses
2. Microsoft Clarity
Clarity gives you session recordings, heatmaps, and click tracking.
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100% free forever
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No data caps
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Easy to install with one script
3. Clicky
Clicky gives real-time insights and detailed visitor logs.
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Free up to 3,000 daily views
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Offers goal tracking and uptime alerts
4. Statcounter
Statcounter gives you basic analytics and visitor tracking.
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Free for 500 logs
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Good for personal and small business websites
5. Matomo Cloud
Matomo is known for privacy-first analytics.
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Free trial on cloud version
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Includes heatmaps and conversion tracking
6. Simple Analytics
Simple, cookie-free tracking that respects privacy.
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No complex dashboards
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Free for open-source users
7. Plausible
Another clean and simple analytics tool that doesn’t use cookies.
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GDPR, CCPA, PECR compliant
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Easy to understand charts
8. Woopra
Focuses on customer journeys and segmentation.
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Great for SaaS and B2B
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Free plan includes 500K actions
9. Fathom Analytics
Fathom gives you fast reports with privacy in mind.
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No cookies used
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Clean, fast dashboard
10. Yandex Metrica
Offers free heatmaps, session replays, and conversion funnels.
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Full-featured and completely free
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Strong alternative to Google Analytics
11. GoSquared
Real-time dashboard with live visitor view.
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Good for tracking users individually
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Free for up to 100 profiles
12. PostHog
Designed for product teams. Offers feature flags, A/B testing, and event tracking.
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Free up to 1 million events/month
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Open-source version also available
13. Smartlook
See how people use your site with session replays.
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Free up to 3,000 sessions/month
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Includes funnel and event tracking
14. Hotjar
Popular tool for UX analysis. Shows heatmaps and recordings.
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Free plan supports 35 sessions/day
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Used by marketers and designers
15. Heap
Automatically tracks every event on your site.
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Retroactive data tracking
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Good for startups and product teams
16. Countly Cloud
Tracks mobile and web analytics with a focus on user flows.
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Free plan offers 10,000 events/month
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Real-time reporting
17. Mixpanel
Product-focused tool with deep insights into user behavior.
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20 million monthly event limit on free plan
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Great for apps and SaaS products
18. Inspectlet
Session replays and form analytics.
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Free for up to 2,500 sessions/month
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Helps you find UX issues
19. Leadfeeder (Dealfront)
Tracks which companies visit your website.
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Focus on B2B lead generation
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Connects with LinkedIn and CRMs
20. LogRocket
Helps with debugging and improving UX by showing recordings with console logs.
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Free up to 1,000 sessions/month
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Ideal for developers and product managers
Conclusion
If you want to grow your website, you must use analytics. These tools help you see what’s working and what needs fixing.
Whether you’re a blogger, marketer, developer, or entrepreneur — there’s a tool for you on this list.
Pick one that fits your needs. Start with the free version. As your site grows, you can upgrade to paid plans.
Kalyan Chandra
Kalyan chandra is a political strategist, media and communication consultant with the expertise in public relations, marketing, political research, election campaign management, psephology and digital analytics. He focuses on strategic political consulting, offering services that include competitive research, public opinion collection, and digital media management. Kalyan has significantly contributed to successful campaigns across India with his meticulous approach and deep understanding of the political landscape.
