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Key Strategies to Win Elections & Political Management in India

Political Campaign Strategies to win Elections in India

election campaign strategies in india

  • Elections Surveys (Pre Poll, Exit poll & Post Poll)
  • Political Strategy & Management
  • Analytics & Political Intelligence
  • Election Campaign Management
  • Political Advisory Services
  • Digital Media Management
  • Public Relations
  • Press & Media Management
  • Political Analysis & Reporting
  • Big data & Voters Information Management

Election Survey

An election survey is a device of utmost importance for the development of an election, both concerning media that promote the entire electoral process, as well as politicians, as they make it possible to calculate if the campaign has the desired effort originally.

How to do the election survey?

India has a diverse range of people with different languages, religions, and cultures. Surveys and feedback collection are very essential in the Indian political environment. Most polls estimate results based on the reviews of Grand 4000 people. If they contain the characteristics of the population, what ends up on election day.

First, the interviewer will go door to door searching for people who fit into the selected profiles to represent the population. In this case, the interviewer asks questions to the respondent. The respondent is free to write or reply. 

Here the role of a fast checker arrives, who revisits the respondents. This will confirm if the answers match the collected data. This helps to decrease the margin of error.

Political Strategy & Management

Political strategy encloses those activities undertaken to acquire, develop, and use power (clout, influence, and credibility) to increase the advantage in situations of conflict. The Political strategy should also be distinguished from but not separated from the competitive strategy.

Political consultants rarely act as political strategists, a senior political consultant who promotes the election or the interests of certain candidates. This is attained by planning campaign strategies, coordinating campaign staffers, and arranging events to publicize candidates.

Analytics & Political intelligence

India is one of the few countries with high percentage of Internet users and active social media users. Political Parties can understand these patterns of content consumption and responsiveness. There are three kinds of analytics to understand impacts Political Campaign Management.

Descriptive Analytics: We can verify various metrics and dimensions like bounce rate, exit rate, location, age, gender, device, browser, and content engagement rates.

Predictive Analytics: We can predict that how users are supporting a political personality or politician. Based on big data analytics, we can predict the outcome.

Prescriptive Analytics: We can analyze solutions by going through data and analytics. Politicians can alter the content strategy based on analyzing the insights consistently.

 Election Campaign Management

In an election campaign winning is everything; there is no recognition for being a runner-up. With the increasing perception of television and the internet, voters today are more informed, independent, and judicious in casting their vote. The traditional methods of political campaign planning while being useful, need a major upgrade to create an effective election campaign strategy.

Political Advisory Services

Political Consulting is a form of consulting that consists of advising and assisting political campaigns. The most important role of political consultants is definitely the development and production of mass media, though consultants advise campaigns on many other activities. Those are ranging from opposition research and voter polling to campaign strategy and get-out-the-vote efforts.

Digital Media Management

Political campaigns have employed digital technologies for more than a decade, developing sophisticated tools and techniques during each election cycle. This is “computational politics”. This has become standard operating procedure. However, the most recent election marked a critical turning point, and other interest groups were able to take advantage of breakthroughs in data-driven marketing techniques. The techniques are cross-device targeting, developed since the previous presidential election.

Public relations

Public relations professionals are the unspoken heroes of many businesses and organizations, just as political-specific PR professionals are the heroes who do not engage in political campaigns.

All political campaign strategies contain a vigorous public relations component. Politics is an ideal place to apply PR skills and to notice good and bad public relations work. Political PR is an art form, and the public is not those artists. Our specialty lies in bipartisan government communications, nonprofit organizations, and small businesses. 

Press & Media Management

Media Consists of several different types of widespread communication: television, radio, cinema, newspapers, magazines, and Internet-based websites. Many of these networks are controlled by large businesses, for-profit corporations that get revenue from advertising, subscriptions, and the sale of copyrighted material.

Political Analysis & Reporting

Political analysis and reporting to the capital has become an increasingly important skill not only for national diplomats but also for EU officials. This compact seminar introduces students to the principles of effective political reporting, including organization, expression ad presentation.

Big Data & Voters Information Management

If we measure anything, it is that these big data analytics platforms are tools. It can be used for good, on the flip side of the coin, in an iniquitous manner.

However, not all campaigns set out to explore big data analytics platforms, we can see politicians utilizing such data to know where their possible voters could originate from. Can cross-reference them with the topics supported by the candidate and use the feedback to improve their policies.